Don’t Do This If You Want Enough Traffic On Your Site
If you are thinking of making your website more visible to potential customers, then SEO is the way to go. As a business owner, it’s important that you know what mistakes not to make when doing SEO so that you don’t hinder your site and lose traffic and leads as a result. The seo Sarnia, Trevor Tynes SEO Consultant can help you reach your goals for your website!
The first mistake to avoid when doing SEO is not performing any keyword research. It’s critical that you understand what your target audience will type into the search engines in order for your site to come up, and then craft content around those keywords (and variations of them). Without this step, you won’t be getting the right kind of traffic on your website, which means less leads and sales opportunities down the line.
It can take some time to really drill down on what it is people are looking for, so don’t rush through this step – it’s important! Don’t forget about long-tail keywords either; these phrases usually have between three and five words all together. If you want more targeted visitors coming from Google, then this is the best way to do it.
The next mistake that people often make when doing SEO is not optimizing pages individually. If you have just one page of content, for instance, instead of creating multiple posts on your blog or website with variations in them (e.g., post title and permalink), each individual page should be optimized so that Google knows which keywords are most important on each particular web page to help it rank higher than its competitors for certain queries.
Another common SEO pitfall revolves around titles; don’t cram too many keywords into the main headline because search engines will penalize you due to “keyword stuffing.” Keep things simple by using up to 70 characters total – including spaces – within your title tag.
Another mistake that people often make when doing SEO is not engaging with their audience on social media. When it comes to search engine optimization, one of the most important goals you should have for your site’s landing pages and blog posts are high levels of engagement from customers. This means having lots of comments, likes/shares, tweets, etc., which will in turn raise your rankings within Google as a result because its algorithms take this factor into account.